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FoodBev Media
14 August 2008
Red Bull purchases hybrid delivery trucks
*Red Bull has purchased a fleet of energy-saving trucks in the US that will achieve 30-40% better fuel efficiency and emit up to 33% less hydrocarbon emissions and 35% less nitrogen oxide emissions vs standard diesel trucks. *
The four International DuraStar Hybrid trucks were delivered this week to Red Bull's Southern Nevada Distribution Center in Las Vegas and will be used in the Las Vegas metropolitan area.
"We're proud that Red Bull recognises the importance of green transportation for the environment," said Jim Williams, Director, sales and distribution, new products, Navistar. "We need more companies like this to take a stance and add hybrid vehicles to their fleets."
Each truck is estimated to save nearly $4,000 in fuel costs per year. Over the course of a truck's seven- to ten-year life cycle, the four International DuraStar Hybrid units could save up to $160,000 in fuel costs.
A key to the International DuraStar Hybrid's efficiency is the Hybrid Drive Unit, which helps power the diesel engine and leads to less diesel fuel use and fewer emissions.
Through the regenerative braking system, the battery in the Hybrid Drive Unit is recharged when the truck's brakes are applied. This energy-saving system makes delivery applications and in-city driving the ideal conditions for these hybrid vehicles.