Reese's releases Big Cup and Puffs Cereal collaborative snack

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Reese’s has announced its new product collaboration, Reese's Big Cup Stuffed with Reese's Puffs cereal. The new cereal combines Reese’s peanut butter and chocolate with Puffs cereal. "Collaborations are quite popular but what we are about to unleash is next level. We knew the ultimate mashup was already within the Reese's universe, so we made it happen," said Henry Hancock, senior associate brand manager at Reese's. Hancock added: "We're taking chocolate and peanut butter fandom to a new stratosphere by adding Reese's Puffs cereal to our Reese's Big Cup." This epic mashup of Reese's and Reese's will create a Reese's experience (and explosion of chocolate and peanut butter) unlike ever before. Reese's lovers' minds will be blown when they find out there's yet another way to fuel their Reese's fanaticism. Reese's has outdone itself. The new Reese's Big Cups Stuffed with Reese's Puffs cereal will be available in the US in November.