The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

UK sports nutrition brand SCI-MX has added a new flavour to its X-Plode pre-workout range: Sour watermelon. X-Plode Pre-Workout is designed 'to help individuals overcome barriers and achieve remarkable results,' said the company. With a mix of amino acids, including citrulline and beta-alanine, the new formula is said to prepare the body for peak performance. Each ingredient is carefully chosen to enhance workouts, allowing users to push harder, increase strength and build endurance. The product contains 250mg of caffeine and 6g of citrulline malate, along with 3.2g of beta-alanine and 500mg of taurine. Parminder Singh, new product developer at SCI-MX, said: “We are excited to launch a new flavour that we know everyone is going to love. The new sour watermelon flavour is going to be a fan favourite; with 250mg of caffeine, beta-alanine and a delicious taste, it’s the perfect pre-workout for a power-packed session." "Citrulline Malate is also in this formula. This increases vasodilation, which helps to pump more blood to muscles, meaning it can help to aid recovery.” Singh continued: “These effective ingredients work together to enhance muscle endurance, leading to longer and higher-intensity workouts. When muscles are properly oxygenated and hydrated, individuals can push harder and longer, making each workout more productive." X-Plode's sour watermelon flavour is available online for £15.99 per 300g tub.