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25 August 2023

Shaken Udder expands ambient offering with latest NPD

Shaken Udder expands ambient offering with latest NPD

UK-based premium milkshake brand Shaken Udder is expanding its ambient range of milkshakes with the introduction of a new strawberry flavour. Shaken Udder’s ambient range, which launched in 2022, was created to provide a premium milkshake offering for the convenience channel. Shakes in the range have a longer shelf-life without compromising on taste and with no need for chilled storage. The brand says it created the newest flavour, Strawberry Dream, as strawberry continues to be popular in convenience and “represents the second largest flavour in the category”. Strawberry Dream is made with real strawberries and dairy cream, and like all Shaken Udder milkshakes, contains no artificial colours, flavours or preservatives. Other flavours in the ambient range include Chocolush and Vanillalicious – all flavours are HFSS compliant. The new flavour will initially launch into convenience stores, before further rollout later in the year.

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