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Simple Mills has debuted its new Cheddar Pop Mmms veggie flour baked snack crackers. The Cheddar Pop Mmms feature organic butternut squash, organic red bean and real organic cheddar cheese to deliver a crunchy texture with a cheesy flavour. The snack crackers have a light, airy texture and contain ½ cup of vegetables per serving. Organic butternut squash delivers Vitamin A and fibre, while organic red beans contain minerals such as potassium and iron. Pop Mmms are 120 calories per serving of 50 crackers. Simple Mills founder and CEO, Katlin Smith said: “Our mission to advance people and planetary health starts with the ingredients we use, which is why we’re so passionate about using underrepresented crops that drive diversity”. She added: “When we began the innovation process for Pop Mmms, we carefully selected diverse, nutritious ingredients that not only support our approach to revolutionary food design for people and planet, but also deliver on bold flavour and a light, airy texture that is irresistible. We could not be more thrilled to bring this one-of-a-kind snack cracker to consumers so they can enjoy a salty snack without compromise.” Cheddar Pop Mmms Veggie Flour Baked Snack Crackers have an SRP of $5.39 and are currently available at US Whole Foods stores, Amazon, and Simple Mills’ website, with national retail availability at Sprouts Farmers Market, Kroger and Thrive Market to come this summer.