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FoodBev Media

FoodBev Media

28 September 2023

Skittles introduces smaller-sized version of classic fruity confectionery

Skittles introduces smaller-sized version of classic fruity confectionery

Mars Wrigley-owned Skittles is releasing Skittles Littles, a smaller version of the classic confectionery. Skittles Littles offer the five classic fruity Skittles flavours in two packaging sizes, including resealable tube and a grab-and-go pouch. Ro Cheng, marketing director at Mars, said: "Expanding our portfolio with Skittles Littles allows us to create even more pleasantly perplexing experiences and inspire moments of everyday happiness for fans". Skittle Littles will roll out in select stores this month and available nationwide in 2024.

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