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FoodBev Media

FoodBev Media

15 August 2023

SmartSoda enters RTD category with functional drinks

SmartSoda enters RTD category with functional drinks

SmartSoda has entered into the ready-to-drink category with the launch of Brilliant Life Drink. SmartSoda's Brilliant Life Drink line, which features vitamin-infused alkaline water, is available in three functional offerings: Brilliant Sparkling Water, Optimize Plus Immunity and Quantum Energy and Focus. Brilliant Sparkling Water includes three flavours: Wild Passionberry, Limone Dream and Bright Citrus Sunshine. Meanwhile, the Optimize Plus Immunity series – designed to support daily immune function with zinc, turmeric, ginger, magnesium and elderberry – offers three flavours: Yuzu-Currant Noir, Posh Gran-Limone and Pomelo Breeze. Quantum – infused with l-theanine to provide natural energy and paired with ginseng, guayusa and guarana to enhance focus – boasts flavours like Peachberry Lust, Lush Berry and Blackcurrant Affair. SmartSoda's CEO, Lior Shafir, said: “Today marks an exciting milestone in our journey to redefine the wellness beverage category with the launch of our Brilliant Life Drink. Now you can enjoy SmartSoda both in the office and on the go”. SmartSoda's VP of business development, Alex Garson, added: “Over the past two years, we made it our mission to perfect a sparkling, functional beverage that was crafted with clean ingredients, didn’t sacrifice taste and delivered on health benefits. We analysed the market to develop a beverage that stays true to SmartSoda standards and meets consumers' demands for a better functional beverage option." SmartSoda Brilliant Life Drink is available on Amazon this autumn and other foodservice distribution channels.

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