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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
FoodBev Media
30 January 2023
Snax-Sational Brands releases Cereal Pop with Fruity Pebbles
Snax-Sational Brands has released a new breakfast-inspired snack, Cereal Pop popcorn made with Fruity Pebbles. The popcorn is a sweet and savoury snack and is 150 calories per serving. Jerry Bello, CEO of Snax-Sational Brands, commented: “This new Cereal Pop brand extension is truly going to ‘wow’ consumers of all ages… The taste is absolutely delicious, exploding with Post Brands’ much-loved Fruity Pebbles cereal.” SNAX-Sational Brands is planning a wider release in February, at which point the fruity popcorn snack should be available at US retailers in 5.25 oz bags, retailing at $6.98.
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