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Snoop Dogg launches line of ice cream pints

American rapper Snoop Dogg, in collaboration with consumer packaged goods company Happi Co, has launched a new line of ice cream pints. Dr. Bombay ice cream is available in seven flavours: Bonus Track Brownie, Cocoa Cream Cookie Dream, Iced Out Orange Cream, Rollin' In the Dough, S'more Vibes, Syrupy Waffle Sundaze and Tropical Sherbet Swizzle. The new ice cream brand is said to be the first product line launching under the parent company Bosslady Foods. Happi Co's CEO, Sam Rockwell, said: "As a company, we're always looking to develop products and partner with personalities and brands that embody authenticity. When Snoop approached us with the idea of starting a new company with a focus on frozen treats, it became obvious that we share core values, which is a key ingredient for a strong partnership." He added: "As a fast and nimble CPG company, we have been working side by side with Snoop to create Dr. Bombay Ice Cream as true partners, using our experience in the frozen space to execute his vision. Snoop & Happi Co share core values and brand vision, and the products we're creating fit perfectly within our expertise – it's a recipe for success." Dr. Bombay ice cream is available at Walmart stores nationwide.


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