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US paper products company, Sofi Products, has announced the release of what it claims is the first 100% biodegradable cup. Sofi Cold Cup is described as a "foldable, plastic-free and bioplastic-free cup" that will naturally decompose within 180 days in landfill, soil or marine environments. The new product features four "flaps" that fold to form a spill-proof lid. Sofi's co-founder, Brandon Leeds, said: "There are no cups currently on the market that are 100% biodegradable and eliminate the need for a plastic lid. Until now, all cups — even those that say 'compostable' — must either be sent to a composting facility or recycled. Both rarely occur, and cups end up in landfills where they will take decades to biodegrade. If the Sofi Cold Cup ends up in the ocean or a landfill, it will be gone in under 180 days. This product is made to be unmade." Sofi's co-founder, Jordan Leeds, added: "All of our products are made with real paper and without buzzwords. They're the type of compostable that doesn't require a special separate facility. And they are the type of biodegradable that you learned about in science class: Just put it in the ground, and it goes away in less than 180 days."