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Soozy’s Grain-Free, a US gluten-free baked goods brand, has added a new birthday cake flavour to its donuts portfolio. Birthday Cake Donuts, which is non-GMO project verified, is sweetened with organic coconut sugar and maple syrup, and contains no refined sugar, processed grains and artificially coloured sprinkles. Soozy's uses sprinkles coloured from plants and vegetables, such as red cabbage, beet and turmeric. The new flavour is said to be made with half the amount of sugar of a traditional baked good, all while being free of grains, dairy, soy, gums, refined sugar and preservatives. Soozy's co-founder, Mason Sexton, said: "As someone who used to have to avoid many of the "fun" nostalgic snacks and treats due to a severe gluten sensitivity (including traditional donuts), I'm delighted to be able to offer customers a product that's truly delicious, nutritious and also fun to enjoy". He continued: "To be able to recreate the nostalgic vanilla birthday cake flavour profile in a baked good without the refined sugar, gums, grains and artificial dyes, all while keeping the soft and delicious donut texture, is no easy feat, but we were up for the challenge". Birthday Cake Donuts will be available at Sprouts Farmers Market for an SRP of $7.99 per four-count box.