The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
FoodBev Media
8 October 2008
Sunny Delight licenses Crystal Light in the US
*The Sunny Delight Beverages Co has signed a licensing agreement with Kraft Foods Inc to produce and market Kraft's Crystal Light ready to drink bottled beverages through most distribution channels in the US. *
Kraft Foodservice will continue to sell Crystal Light ready to drink beverages to their normal outlets such as college cafeterias, offices and vending machines. Kraft will also continue to manufacture and sell the powdered versions of Crystal Light
"Beverages are our sole focus and area of expertise. This agreement is consistent with our commitment to offer consumers more wholesome beverages and will further help us build scale in single serve bottle sales," said Sunny Delight CEO Billy Cyr. "Crystal Light has long been associated with a healthy lifestyle and is a great tasting way to gain the benefits of water with only five added calories per serving."