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SunOpta has partnered with breakfast food company Seven Sundays on the launch of an Oat Protein Cereal, made with SunOpta’s upcycled oat protein powder. SunOpta’s OatGold powder is a byproduct of oat milk production. Upcycling is a zero-waste philosophy dedicated to creatively using byproducts and their nutrients from agriculture and food manufacturing, using ingredients that otherwise would not have gone to human consumption. The two US-based companies have announced that the new product is now available at major retailers nationwide including Whole Foods Market, Sprouts, Amazon and ordered directly from Seven Sundays’ website. Four flavours are available – Simply Honey, Super Fruity, Maple Cinnamon and Chocolate Sea Salt. The cereal contains five grams of upcycled plant-based protein per serving, no artificial flavours or high-intensity sweeteners, and is lightly sweetened with natural sources such as dates and organic maple syrup. The new line is also gluten-free and Non-GMO Project Verified. Lauren McNamara, VP and assistant general manager of SunOpta said: “At SunOpta, sustainability is part of our DNA and we are always looking for sustainable solutions in our operations.” She added: “Partnering with a like-minded local company to create nutrient-dense cereal made with our upcycled oat protein aligns well with our core values and desire to help provide healthy products for consumers. Through this partnership, we will reduce food waste and create a sustainable solution for our OatGold oat protein powder.” Hannah Barnstable, founder of Seven Sundays said: “The leftover product from producing oat milk has three times the protein, twice the fibre and significantly more nutrients compared to already nutritious whole rolled oats. SunOpta’s OatGold ingredient fills a production need for us and provides a tasty and nutritious solution to food waste.”