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The East Coast Cocktail Company has partnered with internet personality Rufus Rice to debut a new range of RTD long drinks – called Toxin – which are aimed at students. Toxin is available in three variants: yellow, pink and green. Toxin Green is based on a matcha mojito cocktail (8% ABV), featuring rum, mint and matcha green tea. Toxin Pink is a classic cosmo drink with vodka, raspberries and cranberries (10% ABV). Meanwhile, Toxin Yellow is inspired by a lime margarita cocktail, with Brazilian lime, tequila and a dash of salt (10% ABV). Zach Croft, CEO and co-founder of Toxin, said: “We are excited to be launching our long drinks in three bold flavours, perfect for spirited young adult drinkers looking to create memorable evenings with their friends without spending all their money on unaffordable cocktails”. He continued: “Toxin drinks have a higher ABV than other cocktails and high sugar mixers usually targeted at this consumer age group, but the price is much more accessible for our audience of students and young people looking for a delicious drink and a good time”. Rice added: “We know that young adults look for vibrant drinks that are not only Instagram-worthy but taste great. But we noticed there is a distinct lack of ‘double’ or higher ABV options on the market, and from there the idea for Toxin was born. We want to be more than just another drinks brand on social media, we want to be seen as an integral part of quintessential student life, an accessible drink that fits a stylish lifestyle.” The Toxin range, made from natural ingredients and suitable for vegan and gluten-free diets, is available to both the US on- and off-trade.