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Siân Yates

Siân Yates

28 January 2021

The Laughing Cow introduces two snacking innovations

The Laughing Cow introduces two snacking innovations

The Laughing Cow is launching two new products this January – The Laughing Cow Blends and The Laughing Cow & Go portable cups.  The company's Blends cheese spread wedges are infused with spices and/or herbs and come in three flavours: Chickpea & Cheese with Herb, Lentil & Cheese with Curry, and Red Bean & Cheese with Paprika. Each of the eight wedges contains 2g of protein and is a source of calcium and vitamin E. The Laughing Cow & Go portable snack cups pair creamy dippable cheese with whole wheat breadsticks. Each serving contains 150 calories, 5g of protein and is a source of calcium, and the range comes in three flavours: Creamy Original paired with whole wheat breadsticks, Creamy White Cheddar paired with pretzel breadsticks and Creamy Herbs paired with multigrain breadsticks. "We're thrilled to kick-off the new year with new and exciting innovations," said The Laughing Cow USA brand director Zach Fatla. "The launch of these products shows the evolution and adaptability of The Laughing Cow to consumer snacking trends – we're bringing big flavour, real ingredients and portability forward as part of a strong line-up of products, including our current variety of original wedges." The two new lines will be available in the refrigerated section of retailers nationally in early 2021. The Laughing Cow Blends cheese spreads can be purchased for an RRP of $3.29; while The Laughing Cow & Go come in a two-pack for an RRP of $2.49.

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