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FoodBev Media
4 November 2008
Tickler Cheddar goes stateside
The Cheese Company is set to launch its popular Tickler cheese in the US just in time for Thanksgiving Day.
The cheese will be available over the counter at Murray's Deli in New York, and will launch across the Midwest at selected Hy-Vee and Sendik’s stores.
Under the Tuxford and Tebbutt brand (owned by The Cheese Company), Stilton and other speciality cheeses have been successfully exported to the US for many years, and adding the Tickler brand to the range will further enhance sales.
Rebecca Miah, Senior Brand Manager at The Cheese Company, said: “We're very excited to launch Tickler in the US, and we're confident that this award-winning Cheddar will be a hit with the American market."
Tickler is made in the heart of the Devon countryside at Taw Valley Creamery, and was launched in February 2007.