The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

UK drinks logistics provider Tradeteam has announced a seven-year contract with Coors Brewers Ltd valued at £140m.

Under the terms of the primary distribution deal, Tradeteam will be responsible for delivering well-known products such as Carling, Worthington’s and Grolsch to supermarkets and other distribution depots throughout the UK.

The contract will see Tradeteam use the largest capacity (44 tons) of vehicles available, working from Coors breweries in Burton-upon-Trent (Staffordshire), Alton (Hampshire) and Tadcaster (North Yorkshire).

Tradeteam Commercial Director Alastair Isbister said: “We are ideally placed to support Coors in delivering great service to the ‘off trade’ by ensuring customers receive their products within increasingly demanding time windows and short lead times.

"We lead the market in the provision of logistics to the drinks industry, and this contract win underlines our ability to meet the most demanding service requirements and provide exactly what customers need.”

Coors’ Head of Distribution Chris Machin added: “Tradeteam’s commitment to developing their service has impressed us and we're looking forward to a very successful relationship over the coming seven years.”