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Brazil’s Trip Publishing has joined forces with domestic water company Acqua Incorp to introduce Trip Liquid, a miniature version of Trip magazine used as a label on a bottled water. The water in the PET bottle is sourced from Serra do Japi mountain range. The first edition of the magazine had a 10,000 product run and will be available for sale in select surfing shops in São Paulo and Rio de Janeiro.

The project was developed in partnership with Sangar, a company which has reportedly engineered label technology that allows the bottle to be placed in the refrigerator or a bucket of ice without the magazine being damaged.

The 16 page mini-magazine brings stories about Trip Girl Adriana Telg, a feature on surfing giant waves in Chile with Luiz Robert Ant, a profile of Guy Marcovaldi, founder of the Tamar Project, and a column with tips on leisure and surfing gear. For Trip Publishing founder Pablo Rasp, the objective of the Trip Liquid is to move beyond the hydration benefits of water and offer packaging as a channel for information and entertainment.