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FoodBev Media

FoodBev Media

6 February 2023

Tropicana expands fruit juice offering

Tropicana expands fruit juice offering

Tropicana has expanded its fruit juice portfolio with the addition of two new products: Strawberry & Banana and Pineapple & Pink Guava Crush juices. Strawberry & Banana is a pure juice blend of apple, strawberry, banana and blueberry and counts towards your 5 a day. Pineapple & Pink Guava Crush joins Tropicana’s Sensations range, developed for ‘rest of day’ moments outside of breakfast. The new juice is a blend of “highest quality” apples, pineapple and pink guava. Tropicana Brands Group, Juices UK head of marketing, Caroline Wilding, said: “Strawberry & Banana is a family favourite flavour combination that will keep everyone happy during the morning breakfast rush, whereas Pineapple & Pink Guava Crush extends our positioning as a go-to for rest of the day occasions with its mocktail- inspired fruit blend.” The new products are available at UK retailers in various sizes, starting with an RRP of £2.75 per 850ml.

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