The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
UK beverage brand Upbeat has unveiled two lines of clear whey isolate protein drinks, Protein Hydration and Protein Energy.
Protein Hydration is available in two flavours: Mixed Berry and Zesty Orange. The range comprises 10g of protein, 3000mg of BCAA, vitamin B and zero sugar. Protein Hydration is available for £1.65 per 500ml bottle.
Meanwhile, Protein Energy, which is available in Tropical flavour, contain 15g of protein, 180mg of caffeine and 4000mg of BCAA. The new flavour is available for £1.99 per 500ml bottle.
The ready-to-drink whey isolate protein beverages are sugar- and lactose-free.
Upbeat CEO Mark Neville said: “We are incredibly excited to launch the UK’s first clear whey isolate bottled drinks. As a world leader in clear whey protein for over a decade, we make advanced protein technology accessible to all."
“Our clear whey technology is the clearest, purest, most refreshing way to effortlessly fuel your body. Operating with simplicity, clarity and transparency, Upbeat continues to harness the most advanced protein technologies to ensure everyday athletes are boosted, focused, energised and hydrated.”
Protein Hydration and Protein Energy will be available at Sainsbury's, Ocado and Holland & Barrett stores.