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Utz Brands, a player in the US salty snack market, has launched a limited-edition Lemonade Potato Chips, developed in collaboration with the Alex’s Lemonade Stand Foundation, a charity focused on childhood cancer research. This new snack is set to hit shelves just in time for the summer season.
The new Lemonade Potato Chips combine the tangy sweetness of lemonade with the traditional crunch of potato chips, presenting a unique flavour profile that aims to attract both loyal Utz consumers and new snack enthusiasts.
Stacey Shultz, senior vice president of marketing at Utz Quality Foods, a subsidiary of Utz Brands, noted that the launch aligns with the brand's commitment to delivering unique flavour experiences while supporting charitable causes.
She said: “Just in time for summer, Utz Lemonade Potato Chips brings together the nostalgic sweet and tart taste of classic lemonade with the satisfying crunch of another seasonal favourite – potato chips”.
Described as ‘summer in a bite’, the introduction of lemonade-flavoured chips marks an interesting pivot in snack flavour profiles, which could resonate well with consumers looking for novel and refreshing options during the warmer months.
Available in a 7.75-ounce bag through August 2025, the product will be sold online and in various retail locations across the country.
