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Active wellness brand Virtue is expanding its hydration range with a new limited-edition flavour: Pink Candy Floss.

Each 5g sachet, mixed with 500ml of water, provides 2,540mg of electrolytes from six essential minerals and Vitamin C. The formula is sugar- and calorie-free.

Each 5g sachet, designed to be mixed with 500ml of water, delivers 2,540mg of electrolytes from six essential minerals – sodium, potassium, magnesium, calcium, chloride and phosphorus – alongside Vitamin C to support immunity.

The formula contains zero sugar and zero calories, with a clean, everyday hydration profile.

Virtue's founder, Rahi Daneshmand, said: “We have received a lot of positive feedback on our existing range and were looking to create a new flavour that makes hydration even more enjoyable – a flavour that felt playful and nostalgic while still delivering a high impact level of electrolytes."

"Pink Candy Floss is a limited edition made to bring more people into the category and to make staying hydrated something you genuinely look forward to.”

The product will initially be available online and on Amazon, with a wider rollout to selected retailers planned for early 2026.