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Informa Markets has announced that global nutraceutical event Vitafoods will take place in Barcelona, Spain, from 2025. After 26 years in Geneva, Switzerland, the decision to move has been made after visitor and exhibitor feedback, as well as growth plans for the Vitafoods brand. Vitafoods Europe 2025 will be held on 20-22 May 2025 at Fira Barcelona, with more details to be announced next year. Natasha Berrow, EVP of Food at Informa Markets, said: “From humble beginnings in 1997 with just 100 exhibitors and a 2,500-square-metre show floor, Vitafoods Europe now welcomes tens of thousands of visitors every year to connect, learn and be inspired. The move is the result of the amazing growth we’ve had over the decades, and our new home will allow the event – and the companies that visit or exhibit – to continue to grow in line with the fast-paced nutraceutical market.” The move will enable the event to grow in line with market potential, welcoming more visitors and exhibitors and creating more business opportunities for companies that attend. In a statement, Informa Markets said that Spain is a key test market for new nutraceutical product launches and one of the top five countries in the European nutraceuticals market. Additionally, Barcelona’s accessibility was a "crucial selection factor" due to the number of direct flights, accommodation options and streamlined logistics within the EU. “Barcelona has approximately 40,000 available hotel rooms and nearly 3,000 flights departing from its airport weekly, connecting to almost 200 airports worldwide, including those in North America, South America, Asia and Africa,” the statement said. Berrow added: “Our goal, as always, is to serve the needs of the nutraceutical community, both now and for years to come. So, as the industry evolves, so too does Vitafoods Europe...Barcelona is not only a key European market for nutraceuticals, but it also has the right mix of vibrant architecture, culture and atmosphere to match the vivacious spirit of our community. And thanks to the robust infrastructure offered by both the city and the venue, Fira Barcelona, this is just the next step in a long and exciting future for Vitafoods Europe.” “We would, of course, like to thank the Geneva Palexpo team for a wonderful 26 years. We’re excited to bring our best-ever Vitafoods Europe yet to Geneva in 2024 before welcoming in the next chapter with our much-loved community in Barcelona in May 2025.”