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KBF Enterprises-owned Warrior has added a birthday cake flavour to its Warrior Crunch range of high-protein and low-sugar protein bars. Wrapped in white chocolate, the bar has a "nougat, birthday cake flavoured centre oozing with caramel". It contains less than 2.3g of sugar and 20g of milk protein. Kieran Fisher, founder of Warrior and KBF Enterprises, said: “We are thrilled to be expanding our product offering with the exciting launch of Birthday Cake Warrior Crunch. Our brand’s ethos has always been centred around innovation and commitment to supplying our customers with great tasting, high-quality products that are also good for you and this new flavour launch offers just that.” Birthday Cake Warrior Crunch is available to buy from the brand's website for an RRP of £16.99 for 12 bars.