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Weetabix-owned brand Weetos has expanded its cereal range with the launch of a new limited-edition orange chocolate flavour. Weetos Orange Chocolatey Hoops, which comes in 420g packs, is high in fibre and HFSS-compliant. According to Weetabix, the new flavour represents an opportunity to encourage sales of Weetos all year round, as well as attract new clients to the brand. Alastair Porter, Weetabix's marketing controller, said: “Choc orange flavours are everywhere you look except in cereals, so we’re excited to be bringing this on-trend taste to the category. We’ve taste-tested Weetos Orange Chocolatey Hoops among our target audience, so they’re loved by kids..." He continued: “Introducing new flavours attracts new shoppers, builds our physical presence in stores and should help to drive further sales of Weetos – one of the top 10 brands in the tasty category – throughout the rest of the year and beyond”. Weetos Orange Chocolatey Hoops is available at Asda stores from mid-February with an RSP of £2.99.