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Snack manufacturer Wilde Brands has announced $20 million in funding to fuel its growth and innovation. The funding round was led by KarpReilly with additional investments from American musicians Jack Harlow and MGK, along with The Family Fund, Grey Space Group and other existing strategic investors. The investment will enable Wilde to build on its success by expanding its retail presence, boosting marketing efforts and fostering innovation as it aims to double its business in 2024. Founded in 2018, Wilde Brands is a producer of what it claims to be the 'world's first' chip made of chicken breast, egg whites and bone broth. Wilde is available in seven varieties: Buffalo, Barbeque, Chicken & Waffles, Himalayan Pink Salt, Sea Salt & Vinegar, Nashville Hot and Spicy Queso. The chips are available at retailers nationwide, including Target, Whole Foods, Walmart, Costco and Kroger. They are produced in the brand's own USDA-certified manufacturing facility in Kentucky, US, which recently expanded to accommodate its rapid growth. Jason Wright, founder and CEO of Wilde, said: “Before Wilde, there was no product that crunched like a chip and checked all the boxes on protein, flavour and real ingredients – we up-ended the snacking status quo, and it shows in our growth". "My dream was to create a more nutrient-dense, crunchy chip, but the reality was far from easy – it takes a lot to do something that has never been done before, to redefine a category. Seeing how consumers and retailers have so enthusiastically jumped into this journey with us is the fuel that keeps us going. This funding will let us continue to do what matters most to us, helping our fans keep living Wilde-ly.” Josh Wand, general partner at The Family Fund, said: “We believe in building companies alongside the founders we back, and we could not be more energised about joining the Wilde team. They’re poised to skyrocket both in terms of growth and brand excitement, and we’re ready to support them every step of the way."