The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Woodbridge has announced the launch of new ready-to-drink beverages that combine Californian white wine with the flavour of classic sodas. Woodbridge Wine Soda aims to provide the convenience of a hard seltzer, while helping to make wine more accessible. The 7% ABV drinks are available in grapefruit, lemon lime and orange soda flavours as part of a variety six-pack. “We at Woodbridge want to liberate drinkers to 'wine your way' – to enjoy wine whenever, wherever and however you want," said Serena Shrivastava, brand vice president of Woodbridge. “We know many drinkers want something other than traditional varietal wines, which inspired us to create Woodbridge Wine Sodas to provide consumers with a new way to experience and enjoy wine, that is less formal and more fun.” Woodbridge Wine Soda is available on Drizly, Instacart and at local retailers across the US.