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Yoplait Group brand manager teens Angelica Costantini, said: “Frubes limited editions now account for 20% of annual Frubes sales, with a value of £11.9m year-on-year. One example that demonstrates this was the recent Doctor Who limited edition, which saw average weekly sales double versus previous limited editions.

"With the huge popularity of The Simpsons Movie, we are expecting this new limited edition to be equally successful.”