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FoodBev Media
15 April 2008
Zeller flip-top for Oxo liquid stock
*Zeller Plastik UK is supplying a tamper evident flip top closure to Premier Foods for Oxo Concentrated Liquid Stock, launched with the support of a £2m TV and media advertising campaign to bring the Oxo brand bang up to date. *
Premier Foods selected the standard 29/21 Sevilla snap hinge closures manufactured by Zeller Plastik Spain from the extensive range of closures available throughout the GCS Group to suit the 160ml square amber glass bottles.
The matt finish PE closures feature a flush fitting tamper evident tear band as well as an internal ring pull membrane designed specifically for food use. In addition, the integrally moulded flow restrictor ensures smoother pouring of the liquid. Closures are being supplied in red, yellow, green and purple to suit the four variants in the Oxo Concentrated Liquid Stock range.
The launch takes one of the UK’s most recognized and loved brands into new territory, capitalizing on consumer demand for liquid stock, while adding value to the category.