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FoodBev Media

5 February 2024

Zoa launches range of pre-workout powders

Zoa launches range of pre-workout powders

Zoa Energy has expanded its portfolio with the introduction of a new range of pre-workout powders. Available in three flavours – wild berry, fruit punch and cherry lime – Zoa+ Powder is touted as an advanced five-in-one formula pre-workout designed to enhance maximum performance and mental focus. It offers a blend of nitric oxide and training support, harnessing caffeine from green tea and green coffee beans, along with electrolytes. The powders, which are available to buy at GNC stores nationwide, deliver key pre-workout benefits, including enhancing physical performance, sustaining energy and focus, and providing essential hydration support. Kevin Maloberti, vice president of merchandising at GNC, said: "We are thrilled to add Zoa+ Powder to our elite portfolio of pre-workouts for consumers looking to start or uplevel their fitness routines. Knowing how important performance, focus and flavour are for the fitness enthusiast, Zoa+ Powder is an excellent addition to GNC's comprehensive inventory of pre-workouts as we continue to offer an uncompromising benchmark for innovative fitness standards and an unmatched approach to holistic wellness." Dave Rienzi, Zoa Energy's chief innovation officer, added: "In addition to each ingredient providing a functional benefit, Zoa+ Powder is NSF Certified for sport, an elite certification that very few fitness industry products can claim".

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