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Givaudan
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White paper

Givaudan Sense Colour - Colouring Confections

Sweet memories of childhood, playful shapes, comforting flavours, and of course, delightful colours – confectionery products are some of the treats that evoke the most emotions among consumers, and one of the key applications for the use of natural colours.

 

Achieving a memorable sensory profile through the use of naturally sourced pigments presents significant technological challenges, but also unparalleled opportunities for value enhancement. 

 

In this White Paper, we’ll share the technical specifics of natural colours use in sweets and candies, as well as some recommendations to achieve the best colouring effect for a sweet and memorable consumer experience.



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