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CBB 2026 to debut new ‘DrinkBeer Stage’

CBB 2026 to debut new ‘DrinkBeer Stage’

Co-hosted by Messe München (Shanghai) Co, BeerFortune, European Beer Star and Yontex, the 'DrinkBeer Stage' will make its grand debut at CBB 2026.

Partner content
Asahi Beer USA adds high-speed bottling line at Wisconsin facility

Asahi Beer USA adds high-speed bottling line at Wisconsin facility

Asahi Beer USA has installed a new high-speed bottling line at its Octopi beverage production facility in Waunakee, Wisconsin.

Packaging
Dutch Supreme Court rejects Heineken appeal in Greek beer market damages case

Dutch Supreme Court rejects Heineken appeal in Greek beer market damages case

The Dutch Supreme Court has rejected an appeal by Heineken and its Greek subsidiary, Athenian Brewery, in a long-running competition damages case brought by Greek brewer Macedonian Thrace Brewery (MTB).

Beverage
Heineken launches lower-calorie Heineken Ultimate in Brazil

Heineken launches lower-calorie Heineken Ultimate in Brazil

Heineken has launched Heineken Ultimate, a new lower-calorie beer variant debuting exclusively in Brazil before a wider rollout.

New products
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