Tesco tops the retail brand pack in the UK
UK brand consultant Intangible Business has revealed a report that shows Tesco at the top of a table of "most valuable brands".
According to the report, Tesco's brand (and reputation) is worth £8.6bn, with Sainsbury's in second place with £4.9bn, and Marks & Spencer in third place with £3.9bn.
Experts looked at 100 retailers and ranked them on the basis of factors such as sales, future growth, brand heritage and customer service. The £8.6bn level for Tesco is the amount the brand could be sold for.
The UK’s most valuable retail brands 2008
- Tesco £8.6bn
- Sainsbury’s £4.6bn
- Marks & Spencer £3.9bn
- Asda £3.6bn
- Morrisons £2.6bn
- Boots £1.9bn
- Argos £1.4bn
- The Co-operative £1.4bn
- Waitrose £1.2bn
- John Lewis £1.1bn
The UK’s most valuable grocery retail brands 2008
- Tesco £8.6bn
- Sainsbury’s £4.6bn
- Asda £3.6bn
- Morrisons £2.6bn
- Waitrose £1.2bn
- Somerfield £843m
- Spar £537m
- Aldi £430m
- Lidl £361m
- Iceland £282m
- Londis £228m
- Greggs £117m
- Ocado £110m
- Martin McColls £107m
- Netto £80m
- Costcutter £75m
- Budgens £66m
"Strong brands are more important than ever before as more competition, and the requirement to convince the consumer to part with money, will require more brand differentiation," said Stuart Whitwell of Intangible Business, which carried out the study.
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