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This Water to launch large-scale campaign
The one-year-old UK company This Water is launching its first nationwide publicity campaign.
The Innocent Drinks spin-off company will launch a press and poster campaign this June, that will focus on urban city centres and commuter stations to reach its key audience.
The ad will communicate the brand’s key messages of simple natural refreshment and focus on its totally natural ingredient list. It will be accompanied by a nationwide sampling and PR campaign and will follow This Water’s website relaunch in May.
The summer campaign will be the focus of This Water’s £1m marketing spend for 2008. The company will be working with its internal creative agency and media planning and buying agency, PHD Rocket.
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