The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

On 1 December, Heineken announced the global rollout of its new Heineken bottle, completing the redesign of its brand packaging range. The new bottle will come in five different volume sizes and will be available in Western Europe at the beginning of 2011 and across the rest of the world by 2012.

SABMiller's *Whose Round?* report, conducted by Added Value, lists the top beer drinking cities in European countries.

US-based 7-Eleven Inc is launching Game Day, a retail label premium lager, now entering 4,200 7-Eleven stores in 17 states.

Carling has announced a three-year deal with Scottish Rugby, which sees it become the official beer of Scottish Rugby and Murrayfield stadium.

Organisers of Munich's Oktoberfest have updated the beer festival for the 21st century with a line of mobile applications for the iPhone.

Anheuser-Busch has announced what it claims to be 'the lightest beer in the world', which it is test marketing across the US in 15 selected markets, including Chicago, Dallas and Arizona.