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Colombian premium rum brand, Dictador, has announced the hiring of the "first world-ever" artificial intelligence (AI) robot as a CEO of a global company. The new CEO is a female robot called Mika with human-like attributes, incorporating AI. The brand says the move underlines its passion for new technology and offers "positive disruption" in the sector. Mika is said to be more advanced than its sister prototype, Sophia, developed in 2015 by Hanson Robotics in Hong Kong. Mika will become a board member of Dictador and will be responsible for its Arthouse Spirits DAO project and communications.

President of Dictador Europe, Marek Szoldrowski, said: "Dictador's board decision is revolutionary and bold at the same time. This first human-like robot, with AI, in a company structure, will change the world as we know it, forever." Daniel Langer, chief executive of luxury brand advisor, Équité, added: "What impresses me most is that Dictador's vision of impacting the future has no limits of imagination and value creation". He continued: "After impressive and inspiring endeavours around the metaverse, NFTs, and the Arthouse Spirits DAO, the new initiative underlines the push into the future: the world's first CEO that is an AI-powered robot. Only rebels at heart can pull off such an idea, and inspire a new generation of digitally native, young and trendsetting luxury clients."