The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Marketing
Agus unveils Hello Day! Magico’s communication strategy and launches advertising campaign
Agus has launched an avant-garde strategy for Magico beverages with nata de coco – positioning the range of drinks not merely as refreshment, but as a teleportation portal to pleasurable destinations.
How licensing is transforming the food and beverage market
In a world where brand loyalty is hard-won and even harder to keep, the food and beverage (F&B) sector is increasingly leaning on brand...
World’s top 15 soft drinks brands 2025
Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.
FBIF2025 recap: Exploring the future growth of the global F&B industry
Food & Beverage Innovation Forum 2025 (FBIF2025) and FBlF Food Innovation Expo took place from 8-10 May 2025 in the National Convention and Exhibition Centre, Shanghai.
Razer and Mars forge joint venture to create gamer-centric snack line
Razer, a leading lifestyle brand for gamers, has formed a joint venture with Mars to expand the Respawn by Razer product line – a range designed specifically for the gaming community – marking a bold step in cross-industry collaboration.
World Dairy Innovation Awards 2025: Winners announced
FoodBev is thrilled to announce the esteemed Winners, Finalists and Commended products, innovations and companies celebrated in this year's World Dairy Innovation Awards.
Aldi denied permission to appeal against Thatchers trademark ruling
Aldi has been denied permission to appeal against the January 2025 court ruling that it infringed on Thatchers Cider Company’s trademark with its Taurus Cloudy Lemon Cider product.
World Dairy Innovation Awards 2025: Shortlist announced
FoodBev is pleased to announce the highly anticipated shortlist for the prestigious World Dairy Innovation Awards 2025!
Oreo maker Mondelēz files lawsuit against Aldi for allegedly copying cookie and cracker packaging
Mondelēz International has filed a lawsuit against retail chain Aldi, alleging that the retailer has ‘blatantly’ copied the packaging designs for several of Mondelēz’s well-known cookie and cracker brands.
Opinion: To buy or not to buy – Brands must get serious about user-generated content
Randy Mercer, VP at Global Products, 1 WorldSync explains how food and beverage brands can showcase real experiences and genuine enthusiasm for their products by using User-Generated Content to drive engagement and growth.
UK government’s junk food advertising ban delayed until January 2026
The UK government’s planned ban on advertising F&B products high in fat, salt and sugar (HFSS) before 9pm is being delayed until January 2026.
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