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Siân Yates

Siân Yates

13 October 2025

Grind and Surreal team up for protein-packed tiramisu cereal collab

Grind and Surreal team up for protein-packed tiramisu cereal collab

Cult coffee brand Grind has joined forces with disruptive cereal maker Surreal to create a limited-edition high-protein Tiramisu-flavoured cereal, blending two morning staples into a nutritious breakfast option.


The Grind x Surreal Tiramisu Cereal, available online and in select UK retailers, aims to deliver the rich, espresso-infused flavours of the classic Italian dessert, but with a healthier nutritional profile.


Each serving packs 15g of protein and less than 1g of sugar, making it a protein-packed alternative to traditional sugary cereals.


David Abrahamovitch, founder and CEO of Grind, commented: "Most people pour coffee next to their cereal. We thought – why not just put it into the cereal? Tiramisu for breakfast without getting judged feels like progress."


The collaboration brings together two brands known for shaking up their respective industries. Grind has been on a mission to make craft coffee more accessible through ethical sourcing, sustainable production, and premium quality.


Meanwhile, Surreal has been redesigning cereal as a healthy, high-protein breakfast option that still delivers the nostalgic flavours consumers crave.


"Coffee and cereal – two morning classics, together at last. Now we just need to find a way to add a toothbrush and we're all set," joked Jac Chetland, co-founder of Surreal.


In addition to being protein-rich, the Grind x Surreal Tiramisu Cereal is also vegan-friendly, gluten-free and high in fibre, positioning it as an appealing breakfast or snack option for health-conscious consumers.


The limited-edition collaboration is available to purchase online through the Grind and Surreal websites, as well as via the Zapp delivery app. It can also be found in select retail locations, including Whole Foods and Selfridges stores across the UK.

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