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ISM Middle East is the largest confectionery and snacks trade event across the Middle East, Africa and Asia, and the region's only dedicated sourcing platform for the industry. Bringing together leading global brands with buyers, distributors and retailers, it covers confectionery, chocolate, snacks, biscuits, cakes, ice cream, desserts and traditional sweets. Co-located with Gulfood Manufacturing, GulfHost and Private Label Middle East, it provides direct access to the wider food value chain, enabling businesses to source smarter, launch new products and accelerate growth across high-potential markets.