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Texas, US-based 406 Bovine provides facial recognition software that rapidly identifies cattle in an unconfined setting by capturing animal-specific facial data.

The firm is now incorporating AI into its tech – its facial recognition solution focuses on animal identification and uses a database of more than 6 million animal images to train its artificial intelligence (AI) algorithms to identify individual animals quickly and reliably.

The technology is more than 99% accurate across all common cattle breeds.

Traditionally, ranchers would invest time and money to make incremental herd improvements, often using ear tags to track and manage individual animals. 406 Bovine facial recognition enables ranchers to maintain individual animal identification and capture the value they have added to their herds.

The 406 Bovine app is used to improve the management of cattle herds and track information that helps ranchers make informative decisions that aid in making critical management choices. All the information collected can be stored and accessed on a smartphone.

Bryan Elliott, founder and CEO of 406 Bovine, said: “Artificial intelligence in animal production is in its infancy but we have already seen 406 Bovine customers use facial recognition to track programme cattle with added value, replace DNA identification and streamline data collection.”

Elliott continued: “406 Bovine is the only true permanent, individual animal identification option on the market, so our customers use the technology for a wide range of applications, from replacing brands and ear tags to serving as a backup identification method for programme-specific cattle. Our customers are continually finding new and innovative ways to apply facial recognition technology to their operations, and we will continue to update the 406 Bovine service to meet their evolving needs.”

406 Bovine has a multi-national patent pending in the US on animal facial recognition – this patent is the ‘first and only’ livestock biometrics patent that enables fast, accurate and permanent animal identification using facial recognition to identify livestock and companion animals.

Elliott concluded: “As artificial intelligence utility increases and technology unit costs decrease; we believe 406 Bovine is positioned for long-term growth as a leading provider of artificial intelligence solutions to animal agriculture”.

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