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A year in numbers ... 2008
FoodBev Media

FoodBev Media

22 December 2008

A year in numbers ... 2008

Bill Bruce, Zenith International Publishing's Group Editorial Director, takes a numerical approach to his summing up of 2008.

  1. 17 different carbon measurement initiatives launched in 8 European countries. You wait for years for one carbon measurement initiative to come along and then 17 come all at once!

  2. $13.3bn – the New York state budget gap which led Governor David Paterson to call for a 15% ‘obesity tax’ on non-diet soft drinks. "It looks like a money grab. Paterson is trying to grab money anywhere he can find it. This is a time when the government, just like families, needs to tighten its belt." – American Beverages Association.

  3. 6.6% – the amount of PET used in PET Engineering’s latest lightweight 50cl bottle, Bottle Fly. How low can you go? How high can you Fly?

  4. 29.3% – Britvic’s revenue growth in 2008 as announced in November. Squash make headway while others suffer the squeeze.

  5. $52bn – What InBev paid for Anheuser-Busch. No small beer.

  6. 1,400 – the number of jobs cut by Anheuser-Busch InBev in 2008. Sorrow drowning time.

  7. 201 entries in the 2008 water innovation awards, presented in Wiesbaden as part of the Global Bottled Water Congress.

  8. 7% – New Zealand juice maker Charlie’s sales increase in its first four months of the current financial year. Up – and down under.

  9. **488 – the number of new products featured in the innovation pages of Beverage Innovation magazine in 2008**. Go on, recommend a colleague to subscribe. How can you live without it?

  10. €600m – what Japan’s Suntory paid for Danone’s antipodean Frucor.

  11. $3.16bn – the combined sales of ready to drink coffee in Japan, North America and West Europe in 2006 according to Zenith International. Coffee to go go go.

  12. 23 – categories in the 2009 beverage innovation awards @ drinktec. Go on, enter today . . . you know you want to!

  13. 438 – number of Kum & Go stores listing Celsius – the original calorie burning drink since December. Come and go for the burn.

  14. €23bn – the sales of fruit juice and nectars in 2007, up 1.6% according to Zenith International. Sweet.

  15. 85% – the estimated amount of Pepsi Bottling Group’s waste stream which is recycled. What goes around, comes around.

  16. 1,000 – the number of Costa Coffee outlets when the company opened its store in Moscow’s Pushkin Square in March 2008. Ruskiccino.

  17. 5.9% – the advance in global soft drinks consumption in 2007 according to Zenith International. On your marks . . .

  18. 800 – the number of trucks the UK's biggest food and drink companies were planning to take off the country’s roads by the end of 2008. Less is more.

  19. 1% – the amount soft drinks consumption dipped in 2007, despite the wettest summers since records began in the UK. It never rains . . . or rather, it does.li> 58% – the reduction in beverage calories shipped to schools since 2004, according to the American Beverages Association. How low can you go?

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