AB InBev is expanding its Bud Light Seltzer portfolio with the introduction of new varieties for the holiday season.
The company is bringing back its Ugly Sweater pack with three new festive varieties: Sugar Plum, featuring berry, cranberry and plum flavours; Cherry Cordial, combining cherry and chocolate flavours; and Seltzer Nog, with the sweet cinnamon and vanilla flavours of a classic eggnog.
The limited-edition pack also includes established Bud Light Seltzer flavour, Cranberry.
“With our core focus on innovation and flavour, Bud Light Seltzer continues to bring ‘the loudest flavours’ in the industry with great-tasting products that deliver fans the perfect seltzer for every occasion,” said Andy Goeler, vice president of marketing, Bud Light.
“After launching our first-ever Ugly Sweater pack last year to rave reviews, there was never a doubt that we were going to bring it back this year, adding new, festive flavours to help fans make this holiday season even more memorable and fun.”
The pack includes 12 12oz slim cans, each coming in at 100 calories, less than 1g of sugar and 5% ABV.
The seasonal pack features an ugly sweater design and will be available across the US from 1 November for a limited time only.
© FoodBev Media Ltd 2021
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