Pernod Ricard‘s Absolut has collaborated with Ocean Spray on a new RTD line, the Absolut Vodka and Ocean Spray Vodka-Cranberry Range.
The new range combines Absolut’s classic vodka with Ocean Spray’s real cranberry juice, sparkling water and other natural flavours.
Monisha Dabek, CCO and GM, USA, at Ocean Spray, said: “Ocean Spray’s cranberry heritage is bringing real juice credentials to the spirits category. We’re excited to bring to life a longstanding consumer favourite pour, Vodka + Cran, and are incredibly excited to collaborate with the Absolut and Pernod Ricard USA teams to delight consumers into the future.”
Natalie Accari, VP, RTD and convenience, North America, Pernod Ricard USA, commented: “Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country. We are very excited to be bringing this beloved classic cocktail to our consumers in a convenient new format.”
Reshma Dhati, senior brand director of marketing at Absolut, added: “Absolut and cranberry juice are among the most popular drinks with our consumers and now we are making it easier than ever with two powerhouse brands coming together”.
Absolut Vodka and Ocean Spray Vodka-Cranberry Range is manufactured, marketed, and distributed by Pernod Ricard USA and is expected to launch in early 2024.
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