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FoodBev Media

FoodBev Media

21 May 2024

Airheads unveils underwater vending machine

Airheads unveils underwater vending machine

Perfetti Van Melle-owned confectionery brand Airheads has launched an underwater vending machine that dispenses sweets while submerged in a pool. The vending machine is waterproof up to 8ft and includes an air propulsion system for dispensing sweets. Craig Cuchra, VP of marketing at Perfetti Van Melle, commented: "Our underwater vending machine is sure to get adults excited about jumping back in the pool and re-living the carefree long summer days. So many people have nostalgic memories of savouring Airheads at the pool on a hot day, and we want to bring this feeling back, and with a fun twist." Perfetti is also selling a limited quantity of Airheads underwater vending machines for $7,000, which includes a lifetime supply of the sweets.

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