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Japanese food giant Ajinomoto is launching three new Solein-powered ice cream flavours under its brand Atlr.72.

Ajinomoto said it intends to broaden the brand beyond sweets to include everyday food options. The new flavours include vanilla with mochi, chocolate with lemon peel, and salty caramel with nuts.

Solein, developed by Finnish food-tech company Solar Foods, is a protein produced with minimal environmental impact. Solein is not a plant nor an animal – it originates from a natural, non-modified, single-cell organism.

Solar Foods and Ajinomoto formed a strategic product development partnership in 2023. With all flavours being powered by Solein, the ice creams are said to offer a creamy consistency, rich mouthfeel and reduced environmental impact.

Juan Manuel Benítez-García, chief commercial officer of Solar Foods, said: “We are proud to support the Ajinomoto Group on promoting a new food lifestyle including healthier and more environmentally friendly snacking and food consumption occasions. Solein as an ingredient is a great fit for these kinds of products: it brings superior nutritional values, taste and functionality, with minimal environmental impact."

"Solein’s production is independent of weather and climate conditions, land use and large-scale water consumption, making it the most sustainable protein in the world. Consumers are continuously looking for healthier and more sustainable indulgence alternatives and we are very excited to see Ajinomoto bringing innovations to consumers."

The products are decorated with colourful flower and bird-shaped cookies, reflecting the brand’s message of preserving nature for future generations. The ice cream’s yellow hue comes from Solein’s natural carotenoids, symbolising the earth element in Chinese philosophy and emphasising Atlr.72’s commitment to environmental sustainability.

The range will be available at the Atlr.72 food truck, which will tour locations across Singapore.