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Better-for-you energy brand Alani Nu is refreshing its portfolio for spring with the launch of Lime Slush, a limited-edition addition to its Slush energy drink line.
The citrus-forward SKU blends sweet, zesty lime with a smooth lemon cream finish, offering a nostalgic take on the classic lime slushie. Lime Slush joins the existing Slush range, Cherry Slush, Pink Slush and Blue Slush, as part of the brand’s strategy to use seasonal, limited-time offerings to drive category excitement and incremental sales.
Kyle Watson, chief brand officer at Celsius Holdings, parent company of Alani Nu, described Lime Slush as part of a “high-impact LTO innovation approach” aimed at recruiting new consumers and keeping the portfolio fresh.
The 12oz cans contain 200mg of caffeine, zero sugar, 10 calories and added B vitamins. The drinks are also vegan and gluten-free, aligning with ongoing consumer demand for functional benefits without added sugar.
Lime Slush will be available nationwide for a limited time beginning this month, giving retailers a seasonal hook to refresh energy sets ahead of the summer selling season.








