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UK butter brand All Things Butter has closed its third investment round, raising over £2 million to support its international growth and expansion into new categories.
The round follows the brand’s recent expansion into the Middle East, alongside the launch of its latest innovation, Truffle Butter. At the end of this year, the brand plans to rebrand to All Things Dairy, in preparation of an expansion beyond the butter category in early 2026.
This latest funding raise was led by venture capital fund Rose Street Capital, supported by investment firm Access Industries. It follows an earlier round of funding completed in April 2024 of £2.2 million, supported by Active Partners, alongside Hollywood producers Josey McNamara and Thomas Ackerley.
In addition to supporting the brand’s growing UK distribution, the investment is earmarked to create an international supply chain to reach American and additional Middle Eastern markets.
All Things Butter’s recent entry into the Middle East came through a partnership with retailer Spinney’s across the United Arab Emirates. The brand expects to launch into the US next year, alongside broadening its product portfolio.
Aiming to highlight the versatility of butter to consumers, All Things Butter’s current ten-strong product line-up includes classic salted and unsalted varieties, as well as flavoured options across both sweet and savoury, including paprika, chocolate and cinnamon bun variants.
The brand targets younger consumers, with data showing that 50% of its consumers are under 45. It utilises social media, content, influencer and other marketing partnerships to speak to younger, lapsed consumers, with the aim of bringing them back into the butter category.
Toby Hopkinson, co-founder of All Things Butter, commented: “Nearly two years since launch, we are incredibly grateful for the commitment from our new and existing investors who allow us to accelerate our journey even further. We have a mission to create butter for everyone and have an exciting year ahead for All Things Butter.”