The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Amazon has partnered with British artisan producer Wild & Fruitful to introduce To-Matcha Ketchup, a unique condiment that creatively merges the earthy flavours of Japanese matcha with the rich tanginess of traditional tomato ketchup.

This limited-edition product, priced at £3.99 per bottle, is available exclusively on Amazon UK, catering to the growing demand for innovative food products that resonate with contemporary consumer trends.

To-Matcha Ketchup aims to redefine one of the UK's most beloved condiments, appealing particularly to the burgeoning matcha-loving demographic.

The product is crafted using 100% natural ingredients, reflecting Wild & Fruitful's commitment to quality and flavour. The ketchup is positioned as a versatile addition to festive dining, perfect for dipping, drizzling, and enhancing a variety of dishes.

Jake Winter, founder of Wild & Fruitful, said: “As a nation, Britain loves ketchup, and matcha has become an everyday pick-me-up for many. With To-Matcha Ketchup, we’ve brought these two ingredients together in a surprisingly delicious way – it's the perfect talking point for foodies this Christmas!”

The launch comes at a strategic time, as consumers seek unique and exciting products for the holiday season. To-Matcha Ketchup is not only designed for personal enjoyment but also as a potential gift item, catering to the increasing trend of gourmet and artisanal food gifting.

The product is expected to serve as an engaging conversation starter at festive gatherings, appealing to both casual consumers and culinary enthusiasts alike.

John Boumphrey, UK country manager of Amazon, added: “To-Matcha Ketchup is a fantastic example of the inventive products our small business partners bring to Amazon customers. With over 2 million grocery and household essential items, we have something for everyone for the festive period ahead.”

The versatility of To-Matcha Ketchup is underscored by suggested pairing ideas, which include:

• Dipping sauce: Ideal for party snacks like cheese straws and nachos.

• Glaze for fried chicken: When mixed with soy sauce, it creates a sticky, flavourful glaze.

• Roast potato drizzle: Adds a vibrant twist to classic roast potatoes.

• Christmas sandwich spread: Perfect for enhancing turkey and stuffing leftovers.

• Charcuterie board addition: A unique flavour experience that can elevate any charcuterie setup.