Ambrosia launches sticky toffee-flavoured rice pudding

Premier Foods-owned Ambrosia has expanded its range of ambient desserts with the launch of Sticky Toffee Flavour Rice Pudding.

The new flavour variety is a source of calcium and contains 100% natural flavours with no preservatives.

Dan Jalalpour, brand director at Premier Foods, said: “We are excited to be launching a new flavour in our rice pudding range and opening the sector up to a younger audience – increasing sale opportunities for retailers”.

Ambrosia’s sticky toffee-flavoured rice pudding is available in UK retailers Morrisons and Sainsbury’s, for an RRP of £1.49 per 400g can.