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Global packaging company Amcor has partnered with French organic and fair-trade brand Alter Eco to launch a recyclable paper-based packaging solution for Alter Eco’s 200g chocolate bar portfolio.

Launching in France, the new packaging delivers up to 61% weight reduction compared with the previous format.

The move marks a significant step in Alter Eco’s ongoing sustainability strategy, which already centres on responsibly sourced organic cacao grown by small-scale cooperatives. With packaging identified as a priority area for improvement, the brand sought to eliminate its existing cardboard sleeve and inner aluminium foil wrap while preserving the premium aesthetic expected by consumers.

Working in collaboration with Swiss chocolate specialist and co-packer HALBA, Amcor supported the redesign using its AmFiber Performance Paper – a high-barrier, paper-based solution engineered to protect moisture and grease-sensitive products such as chocolate.

The new packaging features a natural kraft appearance and matte finish, reinforcing Alter Eco’s authentic and organic brand positioning on the shelf. Beyond aesthetics, the solution delivers strong barrier performance against water vapour and grease, critical to maintaining product quality and organoleptic properties.

The new packs are recyclable in the French paper stream, where facilities exist and align with CEPI and 4evergreen recyclability guidelines. The fibre used is FSC-certified (Forest Stewardship Council certification C176182), ensuring sourcing from responsibly managed forests.